MCDONALD’S CORPORATION CASE STUDY ML00001-040/Published 01/2012
Case Study Mcdonalds Business Essay. Published: 2. 3, March 2. Mc. Donald's Corporation is the world's largest chain of fast food restaurants, serving about 4.
Mc. Donald's sells various fast food items and soft drinks including, burgers, chicken, salads, fries, and ice cream. Many Mc. Donald's restaurants have included a playground for children and advertising geared toward children, with a particular emphasis on comfort: introducing lounge areas and fire places, and eliminating hard plastic chairs and tables.
Each Mc. Donald's restaurant is operated by a franchisee or the corporation itself. The corporations' revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company- operated restaurants. Mc. Donald's revenues grew 2.
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COMPANY BACKGROUNDThe business began in 1. Dickand Mac Mc. Donald in San Bernardino, California. Their introduction of the . The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois on April 1. Kroc later purchased the Mc. Donald brothers' equity in the company and led its worldwide expansion and the company became listed on the public stock markets in 1. With the expansion of Mc.
Donald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life. Its prominence has also made it a frequent topic of public debates about obesity.
Provide good quality. The value of food product makes every customer is smiling. PESTAL ANALYSIS OF Mc. DONALD'SP. Specific markets focus on different areas of concern such as that of health, worker protection, and environment. All these elements are seen in the government control of the licensing of the restaurants in the respective states.
For instance, there is an impending legal dispute in the Mc. Donald's franchise in. The existence of meat in their menus in. There are also other studies that points to the infringement of Mc. Donald's Stores with reference to the existing. Specifically, they do have their individual concerns involving economic factors.
The company's international supply as well as the existing. Moreover, it is imperative that the company be cognizant of the existing tax requirements needed by the individual governments on which they operate. This basically ensures the smooth operations of the Mc. Donald's franchises. In the same regard, the company will also have to consider the economic standing of the state on which they operate on.
The rate at which the economy of that particular state grows determines the. Hence, if a franchise operates in a particularly economically weak state, hence their products shall cost higher than the other existing products in the market, then these franchises must take on certain adjustments to maintain the economies of scale. Other advertising operations employ popular celebrities to promote their products. The integration of technology in the operations of Mc. Donalds tend to add value to their products.
Basically, this is manifested in the improvements on its value chain. The improvement of the inventory system as well as its supply chain allows the company to operate in an international context.
For instance, operations in predominantly Muslim countries require their meat to conform to the. In the same regard, those that operate in countries in the European Union should conform to the existing laws banning the use of genetically modified meat products in their food. Other legal concepts like tax obligations, employment standards, and quality requirements are only a few of important elements on which the company has to take into consideration. Otherwise, smooth operations shall be hard to achieve. The marketing strategies of Mc. Donald's guaranteelucrative proceeds for the company. It is said that Mc.
Donalds focuses to a specific kind ofconsumers with particular kinds of personalities. As well, those who are under thirty- five years of age are deemed as the most frequent consumer's of Mc.